I.     COURSE OBJECTIVE

The primary objective of this seminar course, along with the accompanying Graduate Course Requirement and Thesis Form and Style Review, is to assist those presently enrolled in the Master of Business & Management at National Chiao Tung University, in understanding the culminating degree requirement while also ensuring a quality contribution to the body of business management research. In particular, this seminar course is designed to:

1. consider major contemporary issues in business management,
2. understand the history and evolution of business management thoughts,
3. search for possible thesis topics or evaluate student's preliminary thesis proposal,
4. enhance the ability to conduct scientifically respectable research and to
5. evaluate research in a professional-critical manner.

The prerequisites for this course are the general business management  required courses.  It is recommended students should have taken at least half of eight required discipline courses (including marketing management, finance management, management information system, operation management, human resource management, organizational behavior, business law, and strategic management).

II.    COURSE FORMAT

Since this is a seminar course, full participation will be expected from all students. Discussions will be conducted in an open atmosphere with free form of expression. The professor will be primarily a facilitator for discussion and not a lecturer. For this reason, it is imperative that all reading assignments should be read thoroughly. Depending on professor's preference, there are two to five articles for each management discipline.  The professor will choose one article as the discussion topic; the presentation team and the defending team have to thoroughly prepare and present the article in the class.

III.    ONLINE REFERENCE READINGS

• Research Primer for Graduate Students
• Online Statistics textbook by Statsoft, SPSS web site, SAS 入門
• 國內外博碩士論文, 國科會數位圖書館
• Varian's How to Build an Economic Model in your Spare Time
• Kwan Choi How to publish in top journals

IV.    EVALUATION

Preliminary Thesis proposal  (Evaluation Form)	60%
Teamwork	20%
Class Discussion and Q&A	20%

V.    CLASS SCHEDULE  (Saturday 13:30 -16:20, Lecture Hall No. 2)

02/26	Mechanics and Class Setup
	唐瓔璋 教授 主持
03/05	General Introduction
	丁　承 教授主講
03/12	Literature Review: Financial Market, Performance Measurement
	胡均立 教授 主講
03/19	Literature Review: Human Resource Management
	曾芳代 教授 主講
03/26	Literature Review: Marketing High-Tech products Retail_Adoption
	唐瓔璋 教授主講
04/02	** Holiday **
04/09	Literature Review: Financial and Investment Management
	周雨田 教授 主講
04/16	Literature Review: Innovations Management
	胡均立 教授 主講
04/23	Literature Review: Industrial Economics and Knowledge Management
	林國雄 教授 主講
04/30	Conclusion: What is a good thesis topic?
	毛治國 教授主講
05/07	** No Class, Preparation for research proposals **
05/14	Team 1 HRM, Organization, and Change Management
	Mentors: 唐瓔璋, 曾芳代 教授
05/21	Team 2 Marketing and Innovations management
	Mentors: 唐瓔璋,  曾芳代 教授
05/28	Team 3 Decision Science, Operation and Performance Management
	Mentors: 唐瓔璋,丁　承 教授
06/04	Team 4 Financial, Investment, and Wealth Management
	Mentors: 唐瓔璋, 周雨田, 胡均立 教授
06/11	** Holiday **
06/18	Team 5 Telecom Industry, and Strategic Management
	Mentors: 唐瓔璋, 毛治國, 丁　承 教授
06/25	Written proposal due

管理專題研討

指導教授陣容

研討分組成員

SPSS

SAS 入門